Michael Deshayes

The Fine Co automotive detailing business was looking to rebrand themselves to better reflect their target audience. With a focus on luxury car brands such as Aston Martin and Ferrari, Fine Co needed to create a premium experience for it's customers. I worked with Fine Co to revise the company branding and create staff uniforms as well as branded merchandise offered to customers.

Branding

Creation of a wordmark

The bold and heavy typographic wordmark results in a simplistic, easy to recognise brand. Given the heavy appearance, the design of balance and proportion of width to height was a key focus.
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Staff uniforms & merchandise

The graphic tee shirts were designed for staff members to wear during customer service. The tees also included sponsorship placements carefully included whilst maintaining the newly created, Fine Co brand aesthetic.

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