Michael Deshayes

The recently launched Australian company, Manson Industrial, had a vision to provide its customers from around the globe with a unique service offering within the design, prototyping, manufacturing and logistics industries. This was an amazing opportunity to deeply understand the needs of the business' branding & website as well as the perspective of the target audience in order to establish the brand both locally and internationally.

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Since the launch, the company has seen success in building it's brand awareness across digital channels (such as the newly desigend website) and industry networks. I'm proud to be a part of their journey from the very beginning and continue to support their business through my design services.

Branding

Creation of a graphic based logo

The newly created graphic logo was inspired by the origins of the company's early beginnings in China and their vision to become a global leader in their industry. The triangle graphics represent structural integrity and the interdependent nature between thoughtful design and skilful manufacturing.

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Printed assets for promotional usage

Regardless of the medium, the Manson Industrial design language aims to be clear, easy to understand and most importantly, relevant to it's target audience. Working closely with the founders, we developed a unique bottle opener gift as a practical quality sample to provide during industry networking events.

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Initial branding guidelines

I carefully created brand guidelines with the intention of keeping consistency as an easy process. As a small business their initial needs for branding are clear and did not require overcomplexity from the very beginning. Hence this simplistic set of guidelines will provide easy implementation across all channels/mediums and leave opportunity for growth and advancement when required in future. These will be the building blocks for the evolving future state of Manson Industrial's brand identity.

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Digital assets for marketing & sales

With a strong focus on storytelling, I've worked with Manson Industrial to better communicate to their target audience via carefully designed digital assets such as presentation slide decks, advertising imagery and manufacturing diagrams. By applying design processes, I have been able to simplify complex topics, enabling lead generation and customer onboarding.

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Website

As a crucial touchpoint for customers, Manson Industrial engaged me to improve their website. I started my process by deeply understanding the current state of the site. With a strong SEO presence and vast amount of service information, I maximised the existing solutions whilst re-thinking the user experience. Through my research on the target audience, I developed an effective customer journey and content structure that also follows the Manson Industrial sales strategy. The resulting design and build of the revised website has proven successful, increasing the quality of leads, uplifting SEO effectiveness and, of course, making for a refined user experience Manson Industrial's customers are expecting.

Take a look at the live site: www.mansonindustrial.com

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Highlighting the value proposition

Each page is carefully designed to portray Manson Industrial's customer vision. Each section responds to common customer enquiries, sought-after services and keywords customers are seeking. Users are empowered to access all levels of the website through summarised entry points which eventually lead to enquiry pages.

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Creating customer confidence

Manson Industrial's customers are inquisitive and curious. Based on the customer research, we created in-depth information and examples of services. This allows Manson Industrial to give customers more context and understanding of its services prior to direct communication, streamlining the enquiry process.

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Content creation

To build further upon the branding and digital experiences, I provided content creation services to Manson Industrial. Making each aspect of the website and marketing more unique and personalised to the company vision. By visiting their various offices and manufacturing facilities in Dongguan China, I was able to capture compelling stills and films to create re-usable assets. These were used for marketing, website references and customer enquiry examples and greatly improved Manson Industrial's visual aesthetics accross the business.

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Promotional stills

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