Last Updated: 24/Sep/2025
What Information We Collect
When you interact with our website, social media, or marketing materials, we may collect:
- Your name and contact information (email, phone number)
- Business information you share with us
- Messages and communications you send us
- Information about how you interact with our ads and content
- Form submissions and lead information through our website forms
- Device and browser information, IP address, and location data
- Browsing behaviour and website interaction patterns
How We Use Your Information
We use your information to:
- Respond to your inquiries about our design services
- Provide quotes and proposals for design work
- Communicate about potential projects
- Improve our marketing and services
- Follow up on business opportunities
- Manage customer relationships and sales processes
- Create targeted advertising campaigns
- Analyze website performance and user engagement
Website Forms and Lead Management
We use HubSpot to manage our customer relationships and website forms:
- When you submit forms on our website, your information is collected and stored in HubSpot
- HubSpot tracks your website visits and form interactions
- We use this data to manage sales processes and customer communications
- HubSpot may set cookies to track your interactions across visits
- Information is used to score leads and personalize communications
Instagram Advertising
We use Instagram's advertising platform to promote our design services. When you interact with our ads or send us messages:
- Instagram may share your contact information and interaction data with us
- We may use this information to follow up about our services
- Your interactions help us improve our advertising targeting
Meta Pixel (Facebook/Instagram Tracking)
We use Meta Pixel to track website visitors and optimize our social media advertising:
- Meta Pixel collects data about your website visits, pages viewed, and actions taken
- This information helps us create targeted advertising campaigns on Facebook and Instagram
- We can track conversions and measure advertising effectiveness
- Meta uses this data to show you relevant ads across their platforms
- The pixel may track you across different websites and devices
Analytics Tools
We use analytics tools to understand how our marketing performs:
- Google Analytics: Tracks website visits and user behavior
- FullStory: Records website sessions to improve user experience
- HubSpot Analytics: Monitors form submissions, email engagement, and lead behavior
- Meta Analytics: Measures social media advertising performance and audience insights
These tools may use cookies and collect data about your browsing activity. Data is used to improve our services and marketing effectiveness.
Cookies and Tracking Technologies
Our website uses various cookies and tracking technologies:
- Essential cookies: Required for website functionality
- Analytics cookies: Help us understand website usage (Google Analytics, HubSpot)
- Marketing cookies: Enable targeted advertising (Meta Pixel)
- You can manage cookie preferences through your browser settings
- Disabling certain cookies may limit website functionality
Data Sharing
We do not sell, rent, or share your personal information with third parties for their marketing purposes. We may share information with:
- Service providers who help us operate our business
- HubSpot (customer relationship management)
- Meta/Facebook (advertising and analytics)
- Analytics providers (Google, FullStory) as described above
- Legal authorities if required by law
These third parties may process your data according to their own privacy policies:
Your Rights
You can:
- Request to see what information we have about you
- Ask us to delete your information
- Opt out of marketing communications
- Opt out of targeted advertising through Meta's ad preferences
- Request data portability or correction of your information
- Contact us with privacy concerns
To opt out of tracking:
- Meta Pixel: Visit Facebook Ad Preferences or use browser "Do Not Track" settings
- Google Analytics: Use Google's opt-out browser add-on
- HubSpot: Contact us to opt out of tracking and communications
Data Retention
- Contact information: Retained while you're a potential or active customer
- Website analytics: Typically retained for 26 months (Google Analytics standard)
- HubSpot data: Retained according to your communication preferences and business relationship
- Meta Pixel data: Subject to Meta's retention policies
International Data Transfers
Our service providers (HubSpot, Meta, Google) may transfer your data internationally. They provide appropriate safeguards for international transfers as required by applicable privacy laws.
Contact Us
If you have questions about this privacy policy or want to exercise your privacy rights, contact us at:
Email: design@michael-deshayes.com
Changes to This Policy
We may update this privacy policy occasionally. Changes will be posted with a new "Last Updated" date.
