The small startup 'L'INGÉNUE' had their vision set to be Australia's leading importer and distributor of iconic Parisian style, women's footwear. To assist in establishing the company and it's values, I worked closely with the co-founders to create a recognisable and elegant brand. With numerous pop-up stores in Sydney Australia and an online, e-commerce presence the store had made its mark utilising the branding to its full potential.
