Fine artist & educator, Ellen Grace was looking to re-establish her business to better connect with her ideal audiences in Newcastle & beyond. Her goal was to re-think the traditional 'Paint & Sip' and offer more thoughtful art experiences. Additionally, as an exhibiting artist she wanted to ensure her prints demonstrated her skills instead of coming across as an afterthought. I worked closely with Ellen to launch The Ellen Grāce Atelier brand through effective messaging, unique offers and a conversion focused web experience.
